Bringing the TODAY Show to Boston's Faneuil Hall

There is no better way to generate buzz and draw attention to American’s oldest marketplace than to secure the filming of a live 3-hour show with NBC’s TODAY Show.

Matt Lauer & Savannah Guthrie hosted a lively and local show at Faneuil Hall Marketplace during a 12 degree in February which included a live performance from the Drop Kick Murphy’s, Boston native Mindy Kaling, a morning beer with Cheer’s owner Tom Kershaw & more.

During the week leading up to the filming, KP Strategies spearheaded an aggressive local media and community engagement strategy to ensure that the audience was packed for the morning filming. A call to action was also placed to the merchants at Faneuil Hall to decorate their shops and kiosks with TODAY Show themed items.

Most importantly, KP Strategies ensured Mayor Thomas M. Menino had the opportunity to talk about his beloved City with Matt & Savannah. Having these media rock stars at your finger tips is not an everyday occurrence.

With the help of Small Craft Advisory, we created a recap video and ad campaign complete with endorsements from the program’s celebrities that were worth millions.