Revitalization of Downtown Crossing: The Placemaking Efforts that Led to the Transformation of Boston's Downtown

‘A Crossroads for a Crossing’ was a fully integrated marketing and rebranding strategy led by the Boston Redevelopment Authority that successfully turned around the Downtown Crossing area in Boston. Kristin Phelan led the marketing and outreach efforts on this project. Many of the ideas launched by Kristin Phelan are still in effect today including Downtown Crossing’s social media platforms, Downtown Crossing Block Parties, Friday Art Shows, the Holiday Market, acoustic musicians throughout the district & more.

Not only was this strategy success in the  revitalization of the downtown area by driving new interest from the visitors, residential and office markets, the campaign led to the opening of 100+ new retail businesses and the successful implementation of a BID (business improvement district) among the property owners.

A Crossroads for a Crossing’ won an achievement award from the International Downtown Association for the success and execution of this project.