Logic Is Too Often Forgotten. Use It.

Logic Is Too Often Forgotten. Use It.

Why logic? It seems too basic. If a customer goes to your website and cannot purchase your products or find your phone number in less than two seconds, we have a problem. When was the last time you went to FedEx.com and had to search for the “track my...
You Must Believe

You Must Believe

In order to launch a successful marketing program, you must believe in your company, product, and mission statement; and/or see a great need for the problem you are solving. If you don’t believe in what you are marketing, why will your...