In order to be successful, you must be vulnerable. In your mind, failure should not equal shame. Instead, you must look at every situation as an opportunity. Learn from your customers’s feedback: complaints are helpful. Understanding your flaws is crucial to...
Surround your brand with innovators you admire. Build long-term win-win partnerships. There is a reason that the notion of a win-lose partnership never took off. Partners should share a common belief in delivering a top-notch brand experience. Whether it is a...
Due to the influence of social media, brands are no longer in control of their message. Instead, consumers are shaping brands by praising, critiquing, analyzing, endorsing, or rejecting products through their social networks. Respond personally to followers on...
You will reread this sentence twice. Result-producing, effective marketing is the least expensive form of communications. YEP—you read that correctly. Invest love, not money, to reach your customers by providing them with a top-notch experience and/or product. Track...
Social media has a established a new normal. Your brand will be defined by your customers’s experience. Build a brand with an experience that “wows” your customers. Empower your most loyal audience with reasons to talk about your product....
Consumers are overwhelmed by technology, oversaturated by messages, and over-scheduled in their personal lives. Keep subject lines under 10-characters (those emails are opened 58% of the time!), use straightforward language, and let your message speak for itself. Be...
