A collision of experiential marketing and a social media campaign… that’s what we’d label our photo shoot with Boston Instagramers group and KPS Client, Ink Block.
Generating an Instagram reach of 82,269 individuals, 7,456 likes, and 441 comments in a single week, the exposure prompted a social frenzy and brought about visibility from both new and existing audiences alike. Aside from gaining new followers and countless mentions, familiar audiences were re-engaged as a result of the pictures, garnering attention and shares from local realtors.
The photo shoot not only led to an unparalleled social impact, but check out these incredible images!
Track the full photo shoot with #InkBlockLiving on Instagram!
Photo credit (left to right): Rick Bellitti, Marianne Strong, John Kim