Identify a Core Audience and Empower Them

Social media has a established a new normal. Your brand will be defined by your customers’s experience. Build a brand with an experience that “wows” your customers. Empower your most loyal audience with reasons to talk about your product. Experiences, not ads, drive repeat customers and future purchases. Same goes for PR. Sometimes it’s better for a reporter to interview a rockstar customer, not your CEO. Take vain away, be driven by RESULTS!